ACADEMIC ROOTS // FORT COLLINS, CO

Major: Bachelor of Science in Business Administration

Concentration: Marketing

Academic Highlights: Dean’s List | Fall 2025 and Spring 2026

GPA: 3.58

Discipline: Brand storytelling, human-centered research, and visual identity.

Core Competencies:

Visual Storytelling & Art Direction

Brand Identity & Content Strategy

Market Research & Consumer Behavior

Cross-Functional Collaboration

Customer Experience Management

Focusing on how people interact with a brand across physical and digital touchpoints to create seamless, memorable customer journeys.

Market Research & Data Analytics

Using consumer insights, qualitative research, and analytics to make intentional, data-informed marketing decisions.

Marketing Communication & Branding

Developing cohesive visual identities, purposeful messaging, and strategic multi-channel campaigns that connect with real audiences.

Chi Omega: Head of Creative for Recruitment & Media Director

Led visual branding, recruitment video production, and behind the scenes organization

Fraternity & Sorority Life: Marketing & PR Intern

Managed council communication, digital assets, and cross-campus event promotion

Order of Omega: Greek Leadership Honor Society Member

Top 3% of fraternity and sorority leaders recognized for scholarship and community service

CSU Sales Club: Active Member

BRAND STRATEGY • MARKET RESEARCH • EXPERIENTIAL DESIGN • CONSUMER INSIGHTS •

Academic Projects

Comprehensive brand strategies, market research, and corporate consulting completed at Colorado State University

BRAND STRATEGY

Lucky Joe's Sidewalk Saloon

CONCEPT LAUNCH

The Concorde

CONSUMER INSIGHTS

Spotify