Experience — Creative Portfolio

A curated archive of digital campaigns, brand identities, web design, and visual storytelling.

SOCIAL MEDIA & CONTENT CREATION

MARKETING & PR INTERN

Short-Form Video Strategy: Produced dynamic TikToks and Reels to capture campus culture and drive student engagement.
Event Promotion: Executed visual campaigns and digital coverage for community events, including the Welcome Back Block Party.
Brand Storytelling: Built consistent social content to increase council visibility and community reach across platforms.
Web & CMS: WordPress & Elementor updates

MARKETING INTERN

Visual Storytelling: Curated elevated social content spotlighting custom landscape architecture, materiality, and outdoor living concepts.
Project Spotlights: Developed visual assets translating renderings, site transformations, and project milestones into engaging digital narratives for high-end design audiences.
Brand Aesthetic & Curation: Maintained refined visual standards across digital touchpoints to showcase firm craftsmanship and elevate studio presence.
Web & CMS: Squarespace portfolio management

FREELANCE WEB DESIGN & DEVELOPMENT

WordPress & Themify Ultra

Full-Site Architecture: Independently conceptualized, designed, and developed an end-to-end, responsive website tailored to private practice therapeutic services and patient inquiries.
User-Centered Interface & Branding: Established an accessible, calming visual presence with intuitive navigation pathways, prominent insurance information, and direct scheduling conversion points.
Performance & Discoverability: Configured foundational SEO architecture, integrated Google Analytics, and structured digital marketing pathways for regional search visibility.

PROPOSAL DESIGN & STRATEGIC MARKETING

Public Sector RFQ Submission: Designed and produced the multi-page Request for Qualifications (RFQ) submission for the Three Rivers Park District, establishing a structured, competitive proposal presentation.
Editorial Layout & Curation: Formatted clean editorial spreads highlighting firm qualifications, past landscape architecture scope, and project leadership bios.
Brand Alignment: Unified technical documentation, visual assets, and typography under TVLS's elevated studio aesthetic.

Editorial Project Sheets: Designed custom, branded project cutsheets detailing site scope, architectural materials, and planting design palettes for high-end residential landscape projects.
Visual Storytelling: Paired site photography with concise project narratives, creating a clean editorial format tailored to prospective client presentations.
Sales & Pitch Enablement: Standardized print and digital collateral to streamline project bids and maintain studio brand consistency across new business developments.